Culture et Marketing territorial

The development of African cities through culture and territorial marketing by young people

Global Village / Stand

Africa's potential in terms of heritage and creative economy is enormous. However, many of our populations have only a partial knowledge of this wealth. The protection and promotion of our heritage today requires a strategy of knowing how to link cultural goods to the creative economy and the digital economy. This has the advantage of having quick impact projects with young people as actors and beneficiaries. The methodology will consist in making them proud of their cultural and heritage assets and arouse in them a desire to undertake in this sector through the digital and creative economy. 

Organised by


Fousseyni DIAKITÉ
Groupe Walaha

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