Championing change to more sustainable consumption of flora and fauna in China

Engaging China’s Government and consumers to tackle illegal and unsustainable wildlife consumption

China’s long, vibrant and rich culture historically includes an appetite for wild animals and plants. This has led to large industries and consumer demand for wildlife-based products, for collectibles, food, fuel, fashion, medicine and furniture. Two endangered taxa especially impacted by this are pangolins and rosewood. The ground-breaking ‘China’s Champions of Change’ initiative, with EU support, engages consumers to  change their behaviours, and promotes responsible wildlife consumption. 


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