The Green Deal cannot be achieved without addressing food production and consumption practices globally. Digital technologies have the potential to deliver impact across food value chains by reducing costs, helping farmers make sustainable decisions, improving access to information and markets, and empowering women and youth in particular. Connected Farmer provides smallholder farmers with access to markets, inputs, information, and financial services. It communicates content providing advice, best practice insights, and climate-smart agriculture information (i.e. tips on conservation tillage to improve farming practice and increase production with minimal impact on the environment). MyFarmWeb gives farmers the power to measure and record data such as physical, chemical, microbial soil analysis, pest presence, satellite sensing information and data from IoT sensors such as soil moisture probes, vehicle trackers and weather stations.