Edutainment for social change

Addressing youth and gender inequalities through communication campaigns for social change in sub-saharan Africa

Lab debate
Tuesday, June 18, 2019
17:00 to 18:15

The C’est la Vie and Bruits de Tambours TV programmes in Senegal combine the use of mass communication tools with a community approach to promote debate and dialogue on issues such as high rates of maternal deaths and lack of access to sexual health. The #HearMeToo online series by Diaspora communities in the UK, as well as Black No Sugar in Uganda, spotlight sexual violence in higher learning institutions. Social communication strategies using highly visible mass and digital media have great potential to educate, change cultural perceptions and behaviours on issues such as reproductive health, sexual and gender-based violence and equity. The session will discuss how to refine these strategies’ effectiveness focusing on target populations, particularly women and girls. Participants will contribute to recommendations to improve media and communication strategies for health and gender education for all, including access for remote populations and increasing women’s participation

Organised by


Angela Muruli
Programmes Officer
FORWARD (Foundation for Women’s Health, Research and Development)
Fionah Komusana
Lawyer and TuWezeshe Akina Dada Fellow
FORWARD (Foundation for Women’s Health, Research and Development)
Thierno Seydou Diop
Réseau Africain Education à la Santé
Alexandre Rideau
Keewu Production
Elise Petitpas
Innovation and Advocay Expert
Equilibres et Populations